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Entenda por que Katy Perry desbancou Beyoncé e foi a mais bem paga de 2014

Publicado em: 24/12/2013 às 12:42:50

A revista "Forbes" publicou que a cantora Katy Perry tornou-se a artista mais bem paga do mundo, com um montante de US$ 135 milhões arrecadados em 2014. Mas o que também chamou a atenção foi a vertiginosa queda de Beyoncé, que foi do primeiro lugar do ranking da "Forbes" do ano passado ao 29º neste ano.

Turnê mundial
Alguns fatos ajudam a explicar a ascensão de Katy Perry e a queda de Beyoncé. O principal deles foi a turnê mundial que Katy fez em 2014, com 150 datas para divulgar o novo álbum "Prism", coincidindo com o término da turnê de Beyoncé em março de 2014, que havia começado em abril de 2013.
Super Bowl
Não por acaso, Beyoncé foi a grande atração do show do intervalo do Super Bowl em 2013, quando estava iniciando a sua turnê mundial. Em janeiro deste ano, foi a vez de Katy se apresentar no gramado durante o intervalo, também no início da sua turnê.
Redes Sociais
Embora as artistas não sejam "inimigas", como ocorre entre Katy e Taylor Swift, as duas disputam a atenção dos fãs nas redes sociais. Por exemplo, no Twitter, Kate tem 71 milhões de seguidores. Já Beyoncé tem 14,1 milhões. A interação de Beyoncé com os fãs ocorre mesmo por meio de seu site oficial, cujo design se adapta a todos os celulares. Na página, ela publica fotos pessoais e de bastidores. Além disso, Beyoncé tem no Instagram 38,3 milhões de seguidores, 15 milhões a mais do que os 22,9 milhões de Katy.

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